You know that a smile makes (or breaks) an impactful first impression. And as such, you take proactive steps to keep your smile bright for everything from first-date encounters, professional meetings and conferences, and shining through on nights out on the town. And you also take time to care for your mouth and keep it healthy. By modifying your rinse routine slightly in the ways outlined below, and using the LISTERINE? WHITENING rinse you can put the emphasis of your rinse on making your teeth brighter in a safe way.